Briscoe Group records NZ$193.4M quarterly sales

• Briscoe Group reported second-quarter sales of NZ$193.4 million, marking a 0.25% increase on the previous year.
• Management expects the reported net profit after tax for the first half to reach at least NZ$27 million.
• Strong sporting goods performance and digital growth helped offset softer demand in homewares products.

Retailer Briscoe Group (ASX:BGP) generated NZ$193.4 million in second-quarter sales, delivering a third consecutive quarter of growth.

The result represents a 0.25% lift from NZ$192.9 million recorded in the same period last year.

"We're pleased to report a third consecutive quarter of positive sales growth despite economic conditions remaining challenging,” said Briscoe Group Managing Director Rod Duke.

Sporting goods sales grew 4.84% in the quarter, offsetting a 2.17% decline in homewares revenue.

Following the announcement, the Briscoe Group share price was unchanged $3.80.

The company expects the reported net profit after tax for the first half of the year to reach at least NZ$27 million.

First-half online sales increased by 2.07%, contributing 19.60% to total group revenue.

The business also launched a new digital rewards system for its Rebel Sport Club to drive customer engagement.