Morgan Stanley has appointed long-time executive Amy Oldenburg to lead its digital asset strategy as the bank steps up its push into cryptocurrencies, Bloomberg reported.
Oldenburg, who has spent more than two decades at the bank, is taking on the newly created role as Morgan Stanley prepares for shifts such as broader stablecoin adoption and potential new US legislation.
She most recently served as Morgan Stanley’s head of emerging markets equity, according to her LinkedIn profile.
The appointment marks a shift for Morgan Stanley, which has historically taken a more cautious stance on crypto compared with rivals like BlackRock and Fidelity.
Earlier this month, the bank filed to list spot bitcoin and Solana exchange-traded funds and said it plans to launch a proprietary digital wallet later this year.
Morgan Stanley is also recruiting for several digital asset-focused roles, including positions tied to governance, portfolio enablement and crypto advisory compliance.
Other major asset managers are making similar moves, with BlackRock currently hiring for multiple senior roles linked to digital asset strategy and research.
At the time of reporting, Bitcoin price was $89,171.61.