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Social media discussion around silver and gold has outpaced crypto for much of January as retail investors chased a sharp rally in precious metal prices, according to data from Santiment.
Gold dominated online chatter between Jan. 8 and Jan. 18 as prices hit fresh highs, while silver was the most talked-about asset at the start of the month and again this week after setting new records.
“Cryptocurrency traders are well known for jumping between different sectors within digital assets, but now retail is proving to be open to jumping sectors entirely,”
Santiment analysts said.
Silver prices climbed to a new all-time high above $117 on Tuesday, though Santiment warned that the surge in attention and fear of missing out often signals a market top.
“Case in point was today, when silver set records by surging above $117.70 and then falling back down below $102.70 just two hours later after retail hype peaked,”
The firm said.
Despite the shift in social media focus, Google Trends data shows searches for crypto and Bitcoin remain elevated, with both still attracting higher overall interest than silver over the past week.
The divergence highlights how retail sentiment is rotating between asset classes as investors chase momentum amid volatile market conditions.
At the time of reporting, Bitcoin price was $89,208.47.