Steak ’n Shake boosts Bitcoin reserve with $5M buy

Steak ’n Shake has added $5 million worth of Bitcoin to its strategic reserve, lifting total holdings to about $15 million as the company funnels all in-store Bitcoin sales directly into the fund.

The restaurant chain said same-store sales across company-owned and franchise locations are up 18% so far in 2026, crediting Bitcoin adoption as a key driver of its outperformance.

“We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,”

Steak ’n Shake said in a post on X.

The latest addition follows a $10 million increase announced in January, though the company did not specify how much of the reserve reflects customer payments, price appreciation or direct treasury purchases.

Steak ’n Shake began accepting Bitcoin across its restaurants in May, describing its approach as combining improved food quality with financial technology to grow both sales and reserves.

Public company Bitcoin adoption has accelerated over the past year, with corporate treasuries now holding about 1.13 million BTC worth more than $100 billion, according to BitcoinTreasuries.Net.

The chain has also announced plans to offer hourly staff Bitcoin bonuses tied to hours worked, signalling a deeper commitment to integrating the cryptocurrency into its operations.

At the time of reporting, Bitcoin price was $89,035.58.